What do SDN/NFV, data analytics, and field workforce automation have in common? The answer is – they all bring you closer to your customers. Closer in terms of delivering the expected quality of networks and services, launching the ordered services as fast as possible, and last but not least – obtaining thorough knowledge about who your customers are, what they need and – as a result – how to keep them happy and loyal.
And this is what this issue of Comarch Technology Review Magazine is about – being closer to your customers. In our search for the best ways telecoms should approach this area one word keeps coming up – intelligence. You need intelligent networks, intelligent insights into your customer data and intelligent ways to use that data for the benefit of your business, in order to understand your customers and respond properly.
Enjoy the magazine