On the GK Comarch websites, both we and our partners use cookie files and targeting. Cookie files (a.k.a. "cookies") are small text files sent to your browser by the site you visit at any given time. They are used for analytical and statistical purposes as well as to ensure the proper functioning of the site. Additionally, they are used to tailor marketing content to the interests of users visiting our sites.
As we respect your privacy, we ask for your consent to use these technologies. You can consent to cookies by clicking "Accept all". If you want to personalize your choices, click "Settings." You can withdraw your previous consent or change your preferences at any time by clicking the "Settings" button.
Using cookies for the purposes indicated above is related to the processing of your personal data. The administrator of your data is Comarch SA. In some cases, our partners may also be the administrators of your data.
For more information on how we and our partners use cookies and process your personal data, please see our Data Processing Notice and Cookie Policy.
Loyalty programs continue to evolve as companies in different industries decide to launch their own schemes. With the progressing phaseout of 3rd-party cookies and strict data privacy legislation being introduced in an increasing number of regions, loyalty programs are one of the few methods to gather quality data about the end customer.
However, loyalty programs are still huge targets for fraudsters, cybercriminals, and gamers. The challenge of finding the balance between creating a rewarding customer experience while protecting customers' personal information, ensuring proper security, and implementing real-time anti-fraud measures has never been more real.