Telco Survey: Mobile Operators' CEM Strategies - the Market Reality

 

What can you learn?

 

43% of respondents said they have no integrated CEM programme in place

23.5% have no established timeframe for the introduction of such a programme

27.5% of respondents said their companies are only applying CEM strategies to enterprise and high spend customers

49% of the respondents admit to facing inability to align their technical view of the network with the influence on customer experience

 

 

 

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