Telco Survey: Mobile Operators' CEM Strategies - the Market Reality

Mobile Operators' CEM Strategies - the Market Reality cover

What can you learn?

  • 43% of respondents said they have no integrated CEM programme in place
  • 23.5% have no established timeframe for the introduction of such a programme
  • 27.5% of respondents said their companies are only applying CEM strategies to enterprise and high spend customers
  • 49% of the respondents admit to facing inability to align their technical view of the network with the influence on customer experience

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