It allows to model and master inconsistent information across your business into a single unified view. To facilitate business efficiencies, information such as customer and product data is collected, consolidated, quality-assured, and distributed throughout the company.
Master data management is the set of tools, policies and processes to define and manage this data.
Matching - data cleansing involving the standardization of the format of each field
Geocoding - assigning each pattern a set of geocoordinates 'X, Y' for easier and faster verification
Management - constant checking of data, appending new clients to patterns, current deduplication
Deduplication - comparison of records in order to find and eliminate duplicates