Traditional doesn’t have to mean outdated. When it comes to sales, combining the traditional channel with modern business measurement tools is as progressive as it is profitable.
The traditional retail sales channel remains strong in some parts of Europe, as FMCG producers still distribute a large part of their goods through third-party distributors to small-surface stores. What changes is the sales approach – for those producers whose aim is to reach a large number of retail stores and develop the distribution of their products, targeting for purchases by distributors is simply not enough. However, thanks to advanced IT systems that support comprehensive data reporting and allows the implementation of sell-out strategy, producers get a chance to positively influence the major fields of their business. Our new white paper covers all of these areas.