Injecting OSS/BSS with Big Data Yields Big Dividends for Operators through Customer Loyalty
Operators are facing a new challenge today: the vanishing customer. Whether prepaid or post-paid, on-net or off-net, customer service usage patterns are changing, which in turn is redrawing the revenue landscape for operators. How can you keep your customers close and boost their loyalty?
In this white paper you will learn more about:
- How CSPs can use big data to build customer profiles and maximize revenues
- Why launching a loyalty program is a logical step in the development of a customer-centric strategy
- How social network analysis (SNA) can help CSPs enhance the effectiveness of their loyalty programs
- Best practices in big data and loyalty management based on case studies
We believe that pre-integrating a customer loyalty system with OSS/BSS is the best way forward, for both operators and providers. Start by downloading the FREE white paper below.
Do you have any questions? Feel free to contact us!