Over the past three decades Frequent Flyer Programs have been an inseparable part of the airline industry’s image. Comarch Loyalty Management Travel Edition is a new generation system that supports FFP's. This modular application enables smooth management of all kinds of loyalty programs, for any type of airline.
The product also supports loyalty programs for other travel operators such as airports, car rentals, railways and hotels.
Comarch Loyalty Management Travel Edition is an enterprise-class application that powers any loyalty program within the travel industry including both standalone, multi-partner and coalition programs. The product consists of eight modules that can easily be joined together.
Comarch Loyalty Management Mobile Application together with our new micro-location technology Comarch Beacon opens up completely new opportunities for targeted and personalized communication with your Frequent Flyer members.
Using the Beacon placed at the airport past the security control, CLM Mobile Application can invite Elite Tier members to the Business Lounge and also offer them exclusive promotions from airport partners. While generating the offer, we can exploit all our knowledge about purchasing decisions accumulated in the Comarch Loyalty Management platform, so you can choose the offer that best suits the individual passenger profile.
*If CLM Mobile Application is connected to SITA Common Use Beacon Registry no further integration is needed
Comarch Loyalty Management provides the capability for passengers to accrue points from airline service transactions, including:
Accrual rules for flights can be set up based on the following flight data provided with a transaction:
Comarch Loyalty Management also supports points accrual for transactions with hotels, car rental services, retailers, gas stations, etc.
CLM supports the following processes required for the FFP integration between the main airline (usually the loyalty program owner) and other airline partners:
Comarch Loyalty Management supports the following types of airline rewards allowing customers to redeem points either for themselves or someone else:
CLM supports three methods of calculating airline reward price in points:
Reward pricing is also differentiated on the basis of cabin class, flight booking class, and the following pricing modes:
Customers are also able to redeem points or points and money (fixed or dynamic value), for themselves or someone else, for:
CLM handles any missing airline accrual transaction by allowing a customer to request a retro claim. It is possible to configure the period in which such a request may be back-dated in relation to the flight departure date, by defining:
CLM is able to accept and store airline accrual transactions (for flights and SSRs) without the loyalty number. Such transactions are used for the automatic retro verification process.
If an airline is unable to provide non-member transactions for any reason, the CLM can export retro requests in as a batch file and import a response batch file.
Online integration with a flight data source is also possible, but it is subject to implementation integration within a specific project.
If the automatic retro verification process is unsuccessful for a configured number of retro processing cycles (e.g. three), the retro claim needs to be handled manually by contact center agents who can either accept or reject it (providing an appropriate reason for any rejection).
Comarch Loyalty Management can verify whether the loyalty customer’s name matches the passenger name provided in the process of an airline accrual transaction. The following algorithms are available as alternate matching methods, and can be chosen during partnership configuration with an airline partner:
To solve the problem of non-Roman characters in customers’ names, Comarch has developed a transliteration process in CLM. This process converts non-standard characters into ANSI, which means that the algorithm specified for the most commonly used languages converts every single non-standard character into its ANSI counterpart.
CLM allows the following types of elite tier benefits to be configured:
Additionally, there is an option to define a list of benefits for a given elite tier, which customers in this segment can choose. They include, for example:
Some of the benefits can be configured to be auto-activated for a given elite tier, and will therefore be applied to all customers in that segment. Others can be configured as selectable, allowing customers to choose benefits when they enter the elite tier, or pre-select those that they would like when they pass the segment threshold.
Elite tier benefits can be selected from among the rewards (for example, vouchers or goods) in the rewards catalogue configured in the CLM. Additionally, elite customers may select as a benefit the option to nominate others to the tier. This includes those who are not members of the program, who will be granted elite tier status upon enrolment).
Comarch Loyalty Management allows credit cards issued to loyalty program customers to be linked with their loyalty accounts. The linking process assigns a credit card identifier (not the actual credit card number) to the customer’s account. This means that transactions carried out via a credit card partner can be processed without the customer’s main loyalty identifier. Information about credit cards linked to a customer’s loyalty account can be used during processing of transactions or other events, which makes it possible to award some benefits (such as bonus points) just to those customers.