At the base of Comarch’s ongoing development approach lays the conviction that these processes should encompass multiple aspects and besides focus on the technological perspective, it is vital that they also include the enhancements that come from market analysis.
One of the most characteristic aspects of modern reality is the omnipresent influence of technology on our everyday lives. That also includes our social relationships and communication, which is reflected by the extreme popularity of social media.
One of the most valuable characteristics, that not only determines the success but also that sets apart a superior expert, is the ability to observe the changing reality of the market, acknowledge the trends and adapt them to the specific field through applying them to the business tools.
In the age of an extremely competitive market, ubiquitous commercial content and- in consequence- the constant growth of customers’ expectations, marketers need to face a multitude of challenges in order to successfully reach their potential clientele.