Red Bull is the global leader in the manufacture and sales of energy drinks. Approximately 4 billion cans of Red Bull are sold in 160 countries around the world annually. In 2012 Red Bull sold 5.2 billion cans, which was a 12.8% increase on 2011.
In 2012, the company decided to establish cooperation with COMARCH, with the objective of launching comprehensive Comarch SFA Online Distribution and Comarch SFA Online Sales Support. The integrated system will provide for the regular reporting of information about warehouse stocks and re-sale to retail clients from Red Bull’s external distributors network. The system covers more than 160 locations (warehouses) and over 50 distributors.