In 2014, IREKS commissioned Comarch to deliver Comarch SFA Mobile Sales Force. We designed our collaboration for many years ahead and started with deployment at Poland-based IREKS PROKOPOWICZ Sp. z o.o. Following the successful Polish deployment, IREKS commissioned Comarch in 2015 to proceed with the deployment in the UK, Denmark and Germany (at its daughter company DREIDOPPEL GmbH), and then, in 2016, in Belgium, Norway, Sweden, Romania and countries of Pacific Asia. In 2017, deployments in other countries will follow.
Deployment of Comarch SFA/CRM solution
IREKS field staff members represent two main categories: sales people and technologists, and the CRM/SFA system was meant to support all of them. Due to the industry’s nature and the varying degree of IT maturity across different countries, some of the IREKS companies had previously used some other CRM/SFA solutions, while others had not. Those who had used such solutions had deployed them independently of and without working with other members of the group.
The biggest challenge prior to 2014 was the absence of standardized processes, the downside of separated systems and data and low IT support for the majority of field employees in their day-to-day work.
Comarch came up with a unified solution, Comarch Mobile Sales Force for iPad devices, intended to cover as many countries of the IREKS Group as possible. The system was designed to support both field sales representatives and technologists, who follow different goals and work guidelines as well area sales managers with different responsibilities and requirements.