Comarch SFA Online Distribution and Comarch SFA Mobile Sales Force for Colgate-Palmolive

Colgate-Palmolive is a company with a truly global reach, operating in more than 200 countries. Many of its products are globally well-known brands.

The company’s headquarters is located in the United States, where Colgate-Palmolive Poland reports its business activities. In order to facilitate this process, and at the same time increase sales effectiveness, Colgate established cooperation with Comarch.

Implemented solutions

Comarch SFA Mobile Sales Force

Excellent and reliable app for sales representatives.

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Comarch SFA Online Distribution

Modern platform for communication and data interchange between producers and distributors. 

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Comarch SFA Online Distribution and Comarch SFA Mobile Sales Force for Colgate-Palmolive

Situation before implementation

 

Colgate-Palmolive belongs to the FMCG industry, where a quick response to constantly changing market needs is a priority. A constant flow of current market information is essential for manufacturers to take appropriate action on time. Before the implementation of the Comarch SFA Mobile Sales Force Apps, Colgate-Palmolive used a different mobile system, but due to its limitations in key functional areas, the company decided to change their SFA solution supplier. Prior to the implementation of Comarch SFA Mobile Sales Force, sales representatives were connected with only one warehouse, to which they sent orders based on the available inventory.

 

Solution

 

The Comarch SFA Mobile Sales Force and Comarch SFA Online Distribution Project in Colgate-Palmolive began in 2007. Since then, implementations have been carried out in more than 60 locations that belong to almost 30 distributors. Dedicated reports were created for Colgate-Palmolive to enable the maximum optimization of the generated data. Initially, the project operated on a separate database but in 2010 it was attached to a common database (Central Data Repository) which included data from most of the projects using the Comarch SFA Online Distribution solution.

This significantly accelerated customers decoding and greatly increased the accuracy of reported data. In the same year, Colgate-Palmolive’s commercial department gained access to sales reports, inventory reports and information from Comarch SFA Mobile Sales Force via Comarch SFA Online Sales Support. As a result, the entire field sales structure has unlimited access to the reported data and the possibility of two-way communication.

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