Comarch Loyalty Management for Airlines at S7 Airlines

S7 Airlines is a Russian carrier offering a broad network of domestic and international routes. The network is based on three hubs in Moscow (Domodedovo), Novosibirsk (Tolmachevo) and Irkutsk and serves over 80 destinations.

The fleet consists of modern Airbus and Boeing aircraft, both narrow and wide-body, that total up to 44. In 2010 S7 became a full member of oneworld Airline Alliance, thus offering its customers the global flight network and additional services provided by the airline and its partners.

Implemented solutions

Comarch Loyalty Management for Travel

Enterprise-class application that powers any loyalty program in the travel industry. 

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Comarch Loyalty Management for Airlines at S7 Airlines

The Challenge

 

The airline decided to launch its own frequent flyer program in order to increase traffic by granting points for miles flown. In addition, both the network structure as well as the business model of the carrier perfectly suited the airline for membership in an airline alliance. In 2010 S7 joined the oneworld alliance to achieve synergy with airline partners all over the world. This resulted in a demand for an innovative yet reliable IT system supporting the frequent flyer program.  The IT system must be ready for the rapid growth of members and be open for integration with similar programs of airline alliance partners. The airline had a long list of requirements, some of which are listed to the right.

 

The Solution

 

S7 decided to create its own frequent flyer program powered by Comarch Loyalty Management for Airlines. Specifically, the carrier decided to implement the Business Administration, Call Center and other modules. 

The system is integrated with the airline’s revenue management system, booking engine, billing system, Amadeus and SITA (exchange of files with member tier status), DCS as well as Alfa Bank systems and frequent flyer programs of alliance partners. Program members can however accrue miles through a number of airline and non-airline partner programs, all over the world. They can also redeem these miles for flights offered by oneworld alliance carriers. 

Comarch Loyalty Management for Airlines is hosted in the secure and efficient Comarch Data Center.

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