About Balconi

Balconi - S.p.A. – Industria Dolciaria is a leading confectionery manufacturer specializing in the production of snacks, cakes, rolls, wafers and biscuits. Balconi was founded as a family organization in Milan in 1953, with one vision: to create high quality, tasty and simple products made from wholesome ingredients. Specializing in sponge cake, Balconi evolved from a traditional kitchen to an international confectionery manufacturer that produces in Italy but sells in more than 80 countries worldwide.

Business Challenges

After starting a process of rapid expansion of its business on the European market, Balconi was looking for a partner that could support them to manage EDI (Electronic Data Interchange) Document Flows with several years of experience at a global level and that was able to activate the exchange of EDI messages with main European retailers, especially North European ones, under a tight schedule.

Implemented Product

Fast-paced commercial activities in confectionery industry imposed a very tight schedule for the development and implementation of the solution. In any case, the dedicated and skilled team of Comarch experts managed to start the project in due time, ensuring the continuity products supply to all business partners. Comarch EDI enables Balconi to manage the complex exchange of EDI messages (ORDERS, DESADV, INVOIC, APERAK) with partners in Italy and mostly in Europe. The solution was tailored on client’s needs in order to grant the integration with the existing management system. In fact, Comarch EDI simplifies the management of all specific EDI formats required by different business partners, transmitting and translating them directly into client’s management system.


  • more efficient and fluid management of EDI processes
  • resources and time saving
  • possibility to focus on higher value added activities

Learn More About The Implemented Product

Comarch EDI

Solution provides efficient and secure exchange of data across the supply chain. Within a few days your business can start communicating electronically with all partners regardless of their technological maturity and geographical area. 

  • "We are proud of this technological partnership with a leading company in confectionery industry in Italy and in Europe. Comarch EDI is supporting Balconi to increase its competitiveness at an international level, digitizing and automating the exchange of information and documents with their business partners."

    Silvio Panetta, Sales Director, Comarch Italia

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