Diageo is a producer and distributor of some of the most globally recognizable brands in the strong alcohols, wines and beers categories. Its portfolio includes: Johnnie Walker, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Implemented solutions

Comarch Mobile Sales Force

Excellent and reliable app for sales representatives. It allows field sales reps to sell only on mobile devices.

See more

  • Pilot implementation and project kick-off in Poland in 2010

  • Mobile app for sales reps is available on smartphones and tablets

  • Fully configurable app that supports specific diageo requirements

  • Recently the project has been expanded into 10 european countries


Situation before implementation of the Comarch B2B Network


Since 2000, Diageo Poland has used the Siebel system to support sales from its worldwide sales network. Due to the corporate nature of the solution, over time it began to live its own life and was not able to come to terms with the specific nature of the local market and with the changing business reality. Thus, the execution of Diageo’s eight-step standard for trade visits, (the 8 step call standard), also became problematic. The system did not allow fast execution of each stage of the visit and did not work interactively with the user. Moreover, the hermeticity of the solution and its lack of integration with Diageo’s internal systems resulted in a situation where the system supplied by Siebel ceased to meet the basic needs of Diageo sales organization.

Comarch SFA Mobile Sales Force Apps system



In order to quickly facilitate execution of the 8 steps call standard, Comarch proposed the Comarch Mobile Sales Force system. The system’s implementation was carried out using of the latest equipment available on the market - the HTC HD2, which is equipped with a capacity touch screen that supports gestures in the use of the device itself as well as the the Comarch Mobile Sales Force applications. During the project the
solution was upgraded to smartphones and tablets running the Android system. A series of several analytical meetings by both the Diageo and Comarch implementation teams resulted in the development of the project’s final functionality and the scope of reporting dedicated for users at each level of the organizational structure. During the implementation, Comarch consultants worked with sales representatives in the field, learning how the Comarch Mobile Sales Force handle users’ actual operational conditions.

Download the full version of case study

* Required fields

Yes, I would like to receive offers and information from Comarch.

Your consent is being requested under the regulations governing the distribution of unsolicited commercial communications and direct marketing by email to allow our representatives to contact you by an email message. In this case your personal data will be processed by companies of the Comarch Group based on their legitimate interests. Learn more about the processing of personal data by the Comarch Group companies.

Based on this consent your personal data will be processed by companies of the Comarch Group to send you a newsletter. You can withdraw your consent at any time, but remember that this will not affect the lawfulness of data processing based on the consent before its withdrawal. Your consent is being requested primarily under the personal data protection regulations. By giving this consent, you agree to receive – via the email– unsolicited commercial and direct marketing communications contained in our newsletter. Learn more about the processing of personal data by the Comarch Group companies.

By submitting this form, you give us access to your personal data. Read about: The processing of your data by companies of the Comarch Group and your rights as the data subject.