CASE STUDY: Multi-market Transformation Improves Time to Market and the Cost of Service Delivery in the Business Customer Segment
Tier 1 Operator
With the ultimate goal of improving the experience of its business customers, a European Tier 1 operator decided to undertake an ambitious multi-market transformation comprising three different markets.
The challenge was to deliver new services to business customers on all of these markets faster and cheaper, while providing a market-specific and individualized offer approach, thus delivering real added value for enterprises. Additionally, as digital services delivered to enterprises are composed of elements provided by the operator and third parties, the system needed to ensure that partners’ capabilities can easily be added to the operator’s own product catalog.