The increasing complexity of the telecommunications environment brings new challenges for operators seeking to increase their revenue streams. Focus on the customer is a crucial factor in helping to achieve this goal. But the scope of data sources bringing valuable information about customer behavior is constantly expanding, and the information itself is being delivered from a growing range of sources such as network probes, the Internet of Things, beacons, location services, OTT (over the top) services, and social networks. This all contributes to the increasing complexity of challenges faced by operators as they seek to develop effective customer experience telecommunications processes.
Effective utilization of this information requires a modern customer experience management platform that can interrogate data to deliver answers to demanding questions originating from marketing, customer care, and service operations centers in order to improve the telco customer experience. Comarch experts shed new light on this challenge and support you on the journey.