With the ultimate goal of improving the experience of its business customers, a European Tier 1 operator decided to undertake an ambitious multi-market transformation comprising three different markets.
The challenge was to deliver new services to business customers on all of these markets faster and cheaper, while providing a market specific and individualized offering approach and thus delivering real added value for enterprises. Additionally, as digital services delivered to enterprises are composed of elements provided both by the operator and third parties, the solution needed to ensure that partners’ capabilities can easily be added to the operator’s own product catalog.
To face these challenges, the operator needed to introduce a solution that would best fit the requirements of the project, one that would provide the flexibility required to manage everything from one place:
In order to improve offering management processes and time to market, and enable marketing and product managers to build new services quickly and easily, Comarch assumed an approach that would lead to increased service reusability and automation of product management processes.
To support this approach, Comarch proposed an IT architecture built around a centralized and pre-integrated product and service catalogs, placed at the heart of the BSS/OSS ecosystem. The expectation was to enable to smoothly align the business and technical aspects of the offerings and lead to the entire IT ecosystem being driven by the defined business needs. It will enable a fast reaction to the changing market conditions – by making any modifications in the existing offerings more efficient (easier, faster and cheaper).
The operator was looking to introduce an umbrella BSS/OSS Solution serving three different markets (countries) with their own product offerings for business customers.
To support the operator’s goals the implemented system included the following functionalities:
Flexible business customer billing covers negotiable offer pricing, as well as custom and split billing and is flexible enough to enable tailoring the offers to the specific needs of customers. The catalog-driven approach of the project encompassed a range of highly reusable service components that are used to automate fulfillment processes. It is forecasted that additional timeto-market savings and operational benefits will be attained thanks to this.
The introduction of catalog-driven fulfillment (with an integrated product and service catalog) turned out to be a critical success factor for aligning business and technical aspects of product design. Furthermore, the ability to utilize selected capabilities of the existing legacy systems, while bypassing others, allowed the transformation to be executed in a phased approach, avoiding high up-front costs and the risks that go hand in hand with a revolutionary approach.
The solution architecture is centered on two elements, which drive all processes:
Efficiency gains in the overall order-to-delivery process (B2B market)
Automation gains in B2B broadband service orders
Common IT operations thanks to a single multi- -country solution instance
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