Trade Promotion Management

 

 

 

Application for planning and settling trade promotions. It gives the ability to easily define long- and short- term promotional activities in selected points of sale.

 

 

You can gauge the effectiveness of these measures and use historical data to analyze and find the best solutions to increase sales.

Functionalities

PROMOTIONAL BUSINESS

Defining and configuring promotional budgets

DEFINING PROMOTIONAL ACTIVITIES

Defining the promotional activity along with the process of acceptance

'WHAT IF' SCENARIOS

Estimating promotion effectiveness in order to find the most optimal business solution.

DEFINED KPIS

The system enables defining and estimating the KPIs (Key Performance Indicators) during the planning phase

SALES FORECASTING

Forecasts of sales that takes place at different levels of the organization with the participation of a dedicated workflow

PROMO GUIDELINES

Guidelines regarding rules, objectives, types and consistency of selected indicators for future promotions.

WORKFLOWS

Automated acceptance process and better cooperation between various departments working together to plan and optimize promotional activities.

SETTLEMENT OF PROMOTIONAL ACTIVITIES

Settlement of promotional activities along with the process of acceptance

REPORTING AND ANALYSIS

Reporting and data analysis with dashboard

ADMINISTRATION AND CONFIGURATION

Administration and configuration (user management, organizational structure, limits)

Services

HELP DESK

Comarch Helpdesk is the 1st line of support for Comarch SFA system users. Comarch consultants provide telephone support available in 6 languages (EN, DE, PL, UA, RU, FR) - 5 days a week, 8 hours a day.

TECHNICAL SUPPORT

Comarch 2nd line of support provides email support (ticketing system) concerning the installation, configuration and bug fixing.

MOBILE DEVICE SERVICE

Comarch provides additional mobile device services in order to ensure uninterrupted work for mobile users.

TRAINING

Comarch provides system users with professional training sessions. Trainings are carried out by a professional team of consultants from our Training Center.

HOSTING

Comarch Hosting provides a complete IT environment for applications located in one of the Data Center locations. The secure infrastructure and management services guarantee the efficient operation of business applications. Comarch Data Centers are located in Germany (Frankfurt, Dresden) , France (Lille), USA (Chicago), Poland (Cracow, Warsaw).

MOBILE DEVICES SALES

Comarch works with leading hardware suppliers, including mobile device manufacturers like Apple (Comarch is Apple’s Authorised Reseller) and Samsung.

DATA NORMALIZATION AND HARMONIZATION

As part of the implementation of the Online Distribution module, Comarch offers one-time or cyclical normalization and harmonization services for data obtained from distributors / wholesale outlets.

DATA QUALITY VERIFICATION

As part of the implementation of the Online Distribution module, the cyclical verification of data, obtained from distributors/wholesale outlets, is performed by comparing electronic data with hard-copy versions (reports, and lists generated by the distributor).

GEOCOORDINATES FOR EACH POINT OF SALE

As part of the Geomarketing service we provide application sharing geocoordinate assignment to each point of sale.

Benefits of Trade Promotion Management

Benefits

 

  • Quick and easy process of budget planning and trade promotions
  • Effective planning of trade promotions based on historical data and current studies
  • Analysis of the effectiveness of the carried out promotional activities
  • Easy configuration of system parameters and KPIs
  • Creating new brands and products through the optimization of promotional rules
  • Faster and more effective information flow in the company, which translates into better cooperation on scheduled tasks

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