Comarch Travel CRM Hotel Suite

The many emerging economies of regions located throughout the world, the decreasing real cost of transport and growing volume of international trade can be some of the key factors raising new opportunities to the hospitality industry. Clients of modern hotel chains consists of both hi-yield business and price-conscious leisure travellers. In result, hotel chains need ways not only to differentiate themselves from their competition but to guest the optimal proportion of both groups of travellers during the entire year.

This can be obtained by provisioning services based on customer insight, continuous communication with the customers and launch of attractive value-added marketing tactics. Responding to the changing business environment of the hospitality industry, Comarch has designed an integrated set of CRM applications; Comarch Travel CRM Hotel Suite. The suite allows to gather and analyze customer data   as well as engage guests in well-planned marketing activities based on the acquired data. The solutions responsible for the gathering process include: Comarch Contact Center and Comarch Loyalty Management Hospitality Edition. The application developed for business intelligence purposes is Comarch Smart Analytics. Finally, the solution dedicated to carrying  out the actual activities is Comarch Campaign Management.