Comarch Travel CRM Airport Suite

Modern airports are experiencing an integration with the urban environment. Transport infrastructure is the bloodstream linking an airport with all metropolitan areas. Such an integration results in the necessity for the introduction of new airport marketing strategies. Comarch S.A. has designed and developed Comarch Travel CRM: Airport Suite - a complex suite of software supporting the strategic management of marketing at airports.

Another trend that influences airports' marketing strategies, is the development of "airport cities". The development of new retail and service facilities on zones adjacent to airport terminals brings about the emergence of a new group of airport clients, who are not related to air transport. As a result, modern strategies of airport management are based on gathering and analyzing information on purchasing patterns of airport city clients as well as executing marketing actions based on the processed data. This is exactly the task that Comarch Travel CRM: Airport Suite has been created for.

Comarch Loyalty Management for Airports is a modular application that enables the accrual of loyalty points and their redemption for awards. Comarch Contact Centerprovides an agent with immediate access to all basic functionalities required in his work at a contact center. Data gathered by both applications remains available for processing to Comarch Smart Analytics for Airports. Finally, Comarch Campaign Management and Comarch Travel Assistant for Airports are the applications that empower communication with airport passengers.

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Download:

• CRM in the Airport Business - whitepaper