Comarch Smart Analytics for Airlines

The airlines industry is one of the most difficult industries in terms of the amount of acquired data for analysis and the amount of its sources.  The multitude of sources of information causes huge problems in establishing single version of the truth. Connecting data so that it describes one real cohesive image of the business is also a challenge.

Comarch Smart Analytics apart from its general functionalities, enable:

• Analysis of the changes of passenger interests in individual sections.
• Analysis of the passenger load factor for individual segments.
• Analysis of the influence of delays on retaining customers - connecting information about real arrivals and departures determined by a flight schedule with the behavior of customers in a definite period of time.
• Comparing the behavior of participants in the loyalty program with the remaining passengers.
• Determining the market share for individual connections.
• Determining passenger profiles which allow to present currently most popular tariffs.

Presentation

Comarch Smart Analytics is a analytical application specialized in marketing data analysis. Data is downloaded from many sources to one location, cleaned, linked and transformed. Presenting information through the use of business language is the goal of such processing. CSA differs from relational technology because it views data as multidimensional cubes , which has proven to be particularly well suited for data analyses.

Discovery

The Data mining application enables finding invisible at first glance dependences amongst the information. CSA allows not only for historical data analysis but above all allows determining its state in the future.

Information release decisions

Presenting data repeatedly is a feature used by Comarch Smart Analytics, as the main shutter release button of a business action assumed by the enterprise.

Control Center

In case of hosting a loyalty CSA program it enables for full operating laboratory analysis of the program.