Comarch Loyalty Management for Airlines

For over three decades Frequent Flyer Program have been an inseparable part of airline industry image. Millions of travel enthusiasts gather miles or points and gain joy from their redemption for awards. Comarch Loyalty Management for Airlines 4.0 is a new generation system that supports FFPs. This modular application enables the smooth management of all kinds of loyalty programs and for any type of airline; be it legacy, regional, low cost or hybrid carrier. The product is offered as both an enterprise-class solution and in Software as a Service mode, thus meeting every business and commercial requirement of airline clients.

Business Administration component involves straightforward tools for the management and administration of a FFP. Available through a user-friendly web interface, it allows for the flexible definition of business rules in terms of: tenders (points, miles), accrual, redemption, promotion and elite tiers. In addition, the Business Administration offers generation of rudimentary reports, without the necessity of employing a business intelligence software.

The Business to Partner module has been designed in order to meet the needs of the program's multi-partner environment and to provide both airline and non-airline program partners with relevant data and tools for program parameterization through a B2P portal. In addition, the module delivers advanced reporting features including multi-party clearing and invoicing mechanisms. Access to the application is provided from any location via a secure web interface.

The Data Hub component assures smooth exchange of data with program partners and other third-party counterparts. This module is especially advantageous to operators of FFPs who exchange bulk of data with external IT environments. The aim of the Data Hub is to ease such data exchange.

Servicing program members by airline employees can be handled by the Contact Center module. The component supports both inbound and outbound interactions with all customers with the use of designed operators. It also enables to study the sensitivity passengers to promotions, advertisements or special initiatives. The Internet browser interface enables use of the application from any location via a secure Internet access.

The Customer Web Portal, especially designed for FFP members', provides airline clients with online account management, where passengers can check their account balance and history of transactions, order rewards (discounts, tickets, upgrades and others) and view current promotions. In addition, the portal enables options related to interacting between the program operator and program participants including enrolment features, automatic retro-claims and a mileage calculator.

The Mobile Application was developed with special attention paid to the informative requirements of program members. It allows viewing account information via a mobile device - smartphone or tablet - and managing it. Due to the Mobile Application component, information is always at hand.

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Flexibility. The scalable architecture of Comarch Loyalty Management for Airlines 4.0 enables a continuous expansion of the loyalty program along with an airline's growth, including introducing new program partners and system functionalities. Due to its modular structure and a wide range of parameter options, the application can be designed to meet the precise business requirements of an airline.

Adaptability. The application can be easily implemented to any airline, be it a legacy, regional, low cost or hybrid carrier. Multipartner programs can benefit from Comarch's experience gained from various markets, including among others retail and finance. Comarch's vast experience and program adaptability make the system a perfect multi-program solution.

Compatibility. The platform applies state-of-the-art technologies enabling integration with many other external systems which operate alongside the Comarch Loyalty Management for Airlines 4.0 such  as:

• Reservation systems
• Departure control systems
• Internet booking engines
• Revenue accounting systems
• PNR databases
• Other external IT systems

Reliability. Comarch is a global IT business solutions provider specializing in forging client relationships to maximize customer profitability and optimize operational and business processes. Comarch's primary advantage lies in the extensive domain knowledge accumulated in our software products which we use to deliver and integrate sophisticated business IT solutions. In addition, our broad experience in delivering system which power loyalty programs in many industries all over the world makes us a perfect partner for an airline that has decided to launch or modify its FFP.

If you want to find out more, contact one of our consultants by filling out this form.