Comarch Travel CRM Airline Suite

The processes of deregulation and liberalization of international air transport and the changing business of the airline industry is resulting in more frequent migration of passengers between competing airlines than has ever been previously observed. One key for retaining customers is to gain knowledge on passengers' travelling patterns and making use of this knowledge in the relationship strategy with customers. Comarch has designed and developed software that gathers and analyses demographic, communication and transactional data regarding an airline's clients in order to segment existing clients and prepare a program of marketing interventions aimed at client retention and the maximization of profit.

Comarch has designed and developed a suite of software meeting the most sophisticated CRM needs of an airline. Comarch Travel CRM Airline Suite consists of seven applications integrated with each other. The solutions which are responsible for the gathering process include: Comarch Loyalty Management and Comarch Contact Center. The application developed for the purpose of business intelligence is Comarch Smart Analytics. Finally, solutions which carry out the actual activities include Comarch Campaign Management as well as Comarch Travel Assistant.

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Download:

• Case Study JetBlue Airways
• Case Study S7 Airlines