Comarch Smart Analytics

Smart Analytics is a part of the comprehensive Comarch Enterprise Marketing Management Platform, which contains a portfolio of products enabling you to gain and use information regarding customers, their behavior and preferences. This tool draws on data from loyalty systems, CRM, marketing campaign management, as well as recording and financial systems, income registration and controlling systems. This guarantees that the analyses created are as credible as possible and reflect the market dynamics.

Smart Analytics is a solution which provides decision-makers with all relevant data. The time saved can be devoted to strategic analysis and problem solving since all the necessary information is already there to be used. The solution enables decision-makers to determine the current and forecasted structure of market behavior at the given place and time. It also facilitates the process of defining the range of actions necessary for improving the way that the loyalty program operates and, in consequence, for stimulating the growth of the entire company.

The analyses bring the following benefits:

• maintaining important customers (every customer is important, but only some are so important as to require additional expenses for maintaining their loyalty to the company)
• identification of areas which have potential for generating higher income
• identification of the most profitable products, customers and segments
• improved quality of decisions
• recognition of customer behavior patterns
• identification of the current market structure and forecasted future requirements

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European Funds - for the development of innovative economy
The project co-financed by the European Regional Development Fund under the Operational Programme Innovative Economy Measure 1.4 - 4.1

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• Comarch Smart Analytics