Comarch’s interactive workshop
During the 2010 Loyalty Conference held in Kuala Lumpur, Comarch prepared another interactive workshop. In receiving very positive feedback from the previous year we continued to make our workshop different from simply another commercial product presentation. Instead, we engaged participants in an interactive exchange of ideas for new perspectives in customer care.
Over the course of one hour, sixteen groups of people, with 2 people per team competed against each other to become the wealthiest player through the buying, leasing and selling of airlines, hotels, airports and social media. Another objective was to equip each purchased airline with special innovative services that would raise the value of the airline, while on the other hand enabling higher fees to be collected from opponents. The currency used to pay the game was in RM, but don’t get deceived, it wasn’t Malaysian Ringgit but a special FFP conference currency - Ravindra Miles (*). A lot of fun and many ideas were exchanged during the one hour of play.
In the second part of the workshop, people learned about the JetBlue case and the innovations that have been introduced to the TrueBlue 2.0 program, looking behind the scenes at the loyalty program of one of the most innovative airlines.
(*) Ravindra Bhagwanani, Managing Director of Global Flight, organizer of the 2010 Loyalty conference
Learn more about Comarch Frequent Flyer at www.marketingmanagement.comarch.com