Comarch Loyalty Management implemented in OKKO petrol stations in Ukraine

'Fishka' is the name of the loyalty program, based on the Comarch Loyalty Management solution, now available for OKKO petrol station customers. The program was launched by Galnaftogaz, a leading Ukrainian company, whose main activity focuses on the sales of fuel and consumer goods through the network of OKKO petrol stations. The company is one of the three leaders in the sales of petroleum products in the Ukrainian retail market.

The solution implemented by Comarch is dedicated to regular customers of OKKO petrol stations and convenience stores. The “Fishka” program will enable them to accumulate points for every purchase and promoted products as well as participate in promotional campaigns and other events to earn extra points. The program will enable members to exchange collected points for attractive awards and services at OKKO sites, as well as receive additional privileges.

This program will offer numerous possibilities, such as automatic standard and bonus point issuance for purchases, customer segmentation, personalized communication, a wide range of interesting promotions based on various parameters including products, previous promotions, period of promotion validity, segment, site, locations and partners. The possible awards will consist of car accessories, car services such as car washes, home accessories, entertainment and leisure equipment, toys for children and redemption coupons.

Comarch Loyalty Management is an affordable, state-of-the-art and flexible solution designed to support loyalty programs within various sectors. The CLM product is present in various sectors of the economy such as: airlines, telecommunications, banking& finance, retail & FMCG and healthcare. Comarch has been developing this system for loyalty programs for the past seven years. Throughout this period of time, we have managed to develop CLM according to market requirements and have proven that our solution is capable of serving even the most demanding customers.

The Comarch Loyalty Management solution is a crucial part of the Galnaftogaz development strategy, enabling increasing the attractiveness of their offer directed to customers of OKKO partners, strengthening customer loyalty, dynamically developing their current customer database, increasing sales by obtaining new customers, increasing Galnaftogaz prestige by building individual customer relationships and increasing the company’s market share through the use of effective and modern marketing methods.