AKZO NOBEL POLAND change model for cooperation with distributors

Comarch SA and AKZO NOBEL Decorative Paints Ltd is extending existing cooperation and has signed an agreement for the implementation and maintenance of the Comarch ECOD Distribution and the Comarch ECOD Business Portal. Implementation of both products in AKZO NOBEL will allow for reporting in the traditional retail channel (AKZO NOBEL uses Comarch ECOD Operator) and optimization of communication and information flow from a wholesale partner.

- We are pleased that our products also succeed outside the FMCG industry, where they have been successful for years. Throughout the entire process of choosing a solution we were especially focused on optimizing the potential benefits that the implementation of the Comarch ECOD Distribution would provide to AKZO NOBEL. Therefore, the process of determining the functional scope of the platform has lasted more than half a year. We believe that the solution implemented by Comarch will greatly help AKZO NOBEL build a sustainable competitive advantage on the Polish market - says Bartłomiej Szuper, Consulting Director of Retail / FMCG, Comarch.

- Thanks to the extension of our cooperation we will receive a complete and reliable picture of the market in which we operate. The innovation and flexibility offered by Comarch's solutions will allow us to completely revolutionize the approach to cooperation with our business partners. By using Comarch ECOD Distribution and Comarch ECOD Business Portal we will definitely draw closer to our business partners and our own field sales force. We engaged  more than 10 people from different departments of our company in the process of defining the scope of Comarch ECOD Distribution in AKZO NOBEL. This shows how seriously we take this project, which is our strategic goal in 2010 - says Waldemar Romanowski, Wholesaler Distribution Manager, AKZO NOBEL.

AKZO NOBEL is the largest producer of paints and specialty chemicals in the world and is headquartered in the Netherlands. The multinational chemical corporation operates in 80 countries and employs 60,000 people. AKZO NOBEL’s main objective is to find “Tomorrow's Answer Today”. Therefore, the group concentrates its activities on improved understanding of customer needs, creating innovative products and continuously improving procedures and applied solutions.

AKZO NOBEL in Poland is the owner of the most well known brands in their categories, including the brands: Dulux, Nobiles, Sadolin and Hammerite.