Experts from MJA Associates (www.mjaassociates.com ) presented a report regarding the functionality and capabilities of the Comarch Loyalty Management solution. According to the benchmarking Comarch, once again, scored a maximum amount of points.
Analysis covered many aspects of the systems' solutions i.e. Points and Bonussing Engine, "Rewards Management ", "Security Controls" and earned the highest possible rating.
- In summary, Comarch created a highly robust and future-proof solution that ranks amongst the top 3 in the world. Comarch also offers its clients highly informed personnel, capable of working with every client, able to manage loyalty programmes with genuine commitment in order to ensure success - says Mike Atkin, CEO, MJA Associates and Director of The Customer Strategy Network (www.customerstrategynetwork.com )
Comarch Loyalty Management is a part of the Comarch EMM (Enterprise Marketing Management) platform, which consists of a family of products supporting enterprises' marketing activities. This is one of the most advanced loyalty schemes in the world which holds versions that support retail & FMCG industries, and also the fuel, pharmaceutical, aviation, telecommunications, healthcare and banking sector. The system has carried out implementations for more than 30 clients in Europe and the United States; among others Żywiec Group, Leroy Merlin, Heineken, BP Global (UK, Portugal, Spain, France, Germany, Poland), JetBlue Airways and Credit Suisse.