S7 Priority

S7 Airlines is a Russian Carrier offering a broad network of domestic routes. In addition, the airline operates regular flights to Europe, the Middle East, Southern Asia and Asian Pacific destinations. The network is based on three hubs in Moscow (Domodedovo), Novosibirsk (Tolmachevo) and  Irkutsk and serves over 80 destinations. 

New strategy

The airline decided to launch its own frequent flyer program in order to increase traffic by granting points for miles flown. In addition, both the network structure as well as the business model of the carrier perfectly suited the airline for membership in an airline alliance. In 2010 S7 joined the 0neworld alliance to achieve synergy with airline partners all over the oneworld. This resulted in a demand for an innovative yet reliable IT system supporting the frequent flyer program.  The IT system must be ready for the rapid growth of members and be open for integration with similar programs  of airline alliance partners. The airline had a long list of requirements, some of which are listed to the right.

Choice of technology

S7 decided to create its own frequent flyer program powered by Comarch Loyalty Management. Specifically, the carrier decided to implement the Business Administration, Call Center, and other modules. The system is integrated with the airline's revenue management system, booking engine, billing system, Amadeus and SITA (exchange of files with member tier status), DCS as well as Alfa Bank systems and frequent flyer programs of alliance partners. Program members can however accrue miles through a number of airline and non-airline partner programs, all over the world. They can also redeem these miles for flights offered by oneworld alliance carriers. Comarch Loyalty Management is hosted in the secure and efficient Comarch Data Center.

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• S7 Priority