Premium Club

Premium Club is a multi-partner program operating within Poland that is jointly organized by the Statoil network of fuel stations, Link4 and Deutsche Bank. The Premium Club program was created for people, who in addition to their daily purchases, appreciate a way to win a variety of great prizes.

Just make a transaction using a Premium Club card at one of the program's partners: at Statoil stations, with the use of a Deutsche Bank card, and Link4 offers. During the program's launch its partners also included: American Restaurants, a restaurant chain that  includes  Pizza  Hut  and  KFC,  Empik  and  Empik  Foto, a publishing and media retailer, and BPH, one of the biggest Polish banks.The Premium Club program is managed by Premium Club Sp. z o. o., which has been established by the shareholders: American Retail Investments Inc. and Statoil Poland Sp. z o. o.

Premium Club's main goal was to maintain the loyalty of existing partner customers, attract new ones, influence their purchasing habits, increase product sales of particular partners, and broaden the knowledge of customers joining the program. The loyalty program encourages customers to use partner services more often by rewarding loyalty points for all client activities covered by the promotions defined in the program. As a family oriented program, it provides the ability to obtain loyalty cards for each family member, which enables points to be collected faster (one common account), while all members can simultaneously take advantage of selected services

Download:

• Case Study Premium Club