OKKO

The main reasons behind OKKO’s decision to implement a loyalty program was to build upon the existing loyalty of its customers. This meant focusing marketing expenditure on retaining the bst consumers while nurturing less profitable ones. Moreover, the goal was to develop a strong market advantage giving OKKO the  opportunity to introduce the first nationwide loyalty program on the fuel market. Finally, loyalty offers added additional motivation in other sectors.

In May 2008, OKKO committed to establishing a profitable business to operate a multipartner loyalty program. OKKO envisioned that an optimal loyalty program should be:

• uncomplicated,
• range from simple to complex,
• fair  and creative,
• a value for customers,
• profitable and obstacle-free.

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• OKKO Case Study