Malina

Loyalty Partners Vostok Ltd is the company that owns and operates the MALINA™ Program on behalf of its retail partners. It was founded in 2005 for the purpose of designing, launching, operating and developing the MALINA™ program in Moscow and across all Russian cities.

Loyalty Partners Vostok have developed the MALINA ™ program in a strategic partnership with CM4P (Customer Management 4 Profit), a Londonbased independent consultancy firm specialized in designing, building and managing large customer management programs.

Until recently, customer loyalty in Russia was mainly seen as something to be won through one-time rebates rather than sustained loyalty campaigns and programs. Rebates were so popular that it seemed impossible to use other tools in the quest for loyalty. This trend has, however, been broken thanks to Loyalty Partners Vostock together with Comarch and the bold and modern ideas of CM4P, the company behind the “MALINA” (Raspberry) loyalty program.

Download:

• Malina Case Study