BP Global

BP Global is one of the largest energy groups in the world. Data taken from the 2005 Annual Report and Accounts informs us that turnover for the entire conglomerate amounted to US $262 billion, while operating 19 refineries and 28,500 service stations in 26 counties. The group’s strategy calls for the utilization of separate promotional campaigns and loyalty programs for individual countries, all based on one IT tool – Comarch Loyalty Management.

In 2005, after a 12 month long tendering process, Comarch was chosen out of 20 competing suppliers as BP’s global loyalty system provider. The expectations of this project were the delivery of consulting services and system licenses as well as a customization of the application in line with BP divisional requirements while providing continuous maintenance and hosting services. The implementation was distinctive, as it is entirely based on one IT platform, hosted on servers in the Comarch Data Center in Cracow. However the system functions in response to local demands based on the business and system functionality analyses of individual countries.

The implementation took place in BP Germany and France, the largest European BP divisions, and was finished in 2006. The Comarch Loyalty Management system is an advanced combination of business applications, allowing BP to construct a wide range of comprehensive loyalty programs. Effective customer database management, short implementation time and service simplicity are all essential system advantages. Applying the outsourcing model allows for a decrease in operational costs and has a large impact on the ROI of the implemented solutions.

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• BP Case Study