Most executives say a lot of critical information needed for decision-making is delivered to the telecom operators too late. Traditional solutions based on business intelligence/data warehouse platforms enable you to perform post-mortem, offline data mining and analysis, and provide actionable results no sooner than several days or even weeks after the event took place. This is no longer fast enough in a world where everything needs to happen in real time.
Operational excellence requires immediate action. Modern IT solutions should therefore focus on delivering results and building real business value in a much shorter timeframe – it is necessary, for example, that a data analytics platform ingests source data automatically in streaming mode, processes it, and makes intelligent decisions in real time. It should also trigger actions automatically, based on analytical insights.
The Actionable Analytics module focuses on delivering measurable business value, using intelligent big data processing and real-time data analytics for M2M business purposes. It provides thorough information about the way in which customers are using your M2M products. Additionally, it handles some issues related to quality of service (QoS) within M2M operations, by helping discover which device (or type of device) generates issues, revealing data patterns and trends, and providing reports and analyses of anomalies. Device/IMSI (International Mobile Subscriber Identity) or customer profile dashboards enable deep data drill down. You can also use the supporting functions such as alarms and notifications internally, to improve your business and operational results and enhance customer experience using this solution, which enables you to truly unlock the potential of M2M analytics data for telecom organizations.