Comarch Will Sponsor One of the Most Important Loyalty Expert Gatherings in the Airline Market

Comarch will sponsor and lead a workshop during Loyalty World 2011. The event, organized by Reed Business Information Ltd., will take place from February 21st through February 23rd, 2011 in Fort Worth, Texas.

The agenda of Loyalty World 2011 is centered on topics related to frequent flyer programs, strategic partnerships and long term loyalty strategies. Discussions will be led within the context of the current challenging economic times.

On the first day of the event, Comarch will lead a workshop entitled, “Use the Information you Have! – The role of business intelligence tools in the decision making process”. The main goal of the workshop is to present internal IT systems as gold mines of information necessary to effectively manage not only loyalty programs, but also entire organizations. You will learn how to find, categorize, and evaluate raw data in the most efficient way through the use of Business Intelligence tools. Don’t worry, this does not mean you will be a mere listener; the workshop is built to encourage collaboration and brainstorming. An insightful case study of one of Comarch’s clients will also be discussed at the end of the 3 hour seminar.

Aside from the workshop, Comarch will present its loyalty suite for Airlines.

For more information about Loyalty World 2011 visit the event’s website or to schedule a meeting with Comarch’s team, please contact: anna.sodziak@comarch.com