Comarch extends its co-operation agreement with AS Nancy-Lorraine – the French Football Club.
AS Nancy-Lorraine have successfully started the new season in French League 1 (the most important football competition in France), not only on the field – they beat Stade Brestois 29 – but also on the business ground. Comarch decided to extend the sponsorship agreement with the French team for another season.
The logo of the Polish IT Company will be visible on AS Nancy-Lorraine's jerseys for all matches played in League 1, as well as all French Cup and French League Cup games. The Comarch brand name will be placed on both match and training jerseys. The agreement is signed for the entire 2012/2013 football season and covers all the games between August 2012 and May 2013.
Additionally the agreement ensures that the Comarch logo - as one of the main partners of the football club – has significant visibility during and between the football games. It is worth mentioning the dynamic and fixed advertising banners around the pitch and banners on the official ASNL website also. But the co-operation between both parties is not only about sponsorship. The Polish IT company is also one of the Technology Partners of the French Football Club. Comarch is successfully finishing off the implementation of one of its flagship products for marketing support – Comarch Loyalty Management System.
Soon the loyalty scheme will be introduced and will provide all AS Nancy-Lorraine supporters with even better offers and matchday experiences. - Thanks to our solution, the club will initiate the loyalty program for their supporters and Partners, the mechanics of this scheme will be streets ahead of similar schemes offered by other clubs around the world - Łukasz Słoniewski, Consulting Team Manager at Comarch SA.
Thanks to a great partnership between Comarch and AS Nancy-Lorraine, additional benefits can be earned by the Polish Football Club Cracovia, owned by Comarch SA CEO – Prof. Janusz Filipiak. Co-operation between the clubs will mainly cover the exchange of ideas and best practices, but it also doesn’t exclude the possibility of talented players being loaned between the clubs.