Comarch Relations Management

Customer Relations Management (CRM) is a business strategy based on orienting a company’s operations to its customers. The main aim is to optimize revenue by improving the quality of customer-company contact at every point and so raise customer satisfaction. This may be achieved by understanding customers better through demographic profiles and purchasing behavior histories and by making the appropriate information available, to employees, or to customers themselves, via a range of media at each point of contact the customer has with the company.

Introducing an effective CRM strategy is not simple, but it is a necessity for the success of a growing number of companies. Increased competition is forcing them to individualize their offers and to react rapidly to changes on the market. Customers expect companies to present their image in a coherent way on all the distribution channels, while investors expect companies to increase customer satisfaction and profits. An effective CRM strategy can help a company satisfy these expectations and, by successfully differentiating themselves from other companies, strengthen their competitive position. 
Comarch supports companies’ CRM strategy implementations by offering a comprehensive range of systems along with its customer relations experience. This combination delivers a professional analysis of business needs, design of business processes and implementation of optimally configured solutions.

The CRM solutions components are:

• Comarch CRM Sales Management – a sales process management system
• Comarch Loyalty Management – a loyalty program management system
• Comarch Debt Management – a liabilities management system

Operational and business benefits:

• Winning new customers and concluding transactions faster thanks to more rapid and effective response to customer questions
• Concluding new transactions with existing customers – more cross-selling  and up-selling thanks to the single contact point with the company
• Identifying new markets and business opportunities by compiling data on customers and profiling target groups
• Raising customer service quality, building loyalty and increasing the retention rate by shortening the time taken to react to questions and by thoroughly understanding customers
• Simplifying the sales and marketing process and making it more productive
• Increasing marketing and sales productivity alongside operational and customer-acquisition cost reductions