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Comarch aCRM

Customers of financial institutions are becoming more and more demanding. The length of cooperation with a service provider has increasingly less effect on customer loyalty. It is influenced by universal access to information, the ability to compare and accurately analyze the available financial products and the easiness to change a service provider. Customers terminate contracts in one place and sign in another without constraints, moving all of their financial services to a new company. For service providers this kind of situation is often confusing, and at the same time very expensive. Leaving customers do not usually report any complaints. Mass actions, aimed at customer retention and attracting new ones, represent a significant percentage of the cost, while they are still not always effective.

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