The inability to analyze customer data, distribution channels or performed transactions on funds may reduce the effectiveness of marketing efforts and limit the decision making ability aimed at increasing interest in fund company products.
In times of high competition on investment fund, pension or insurance markets it has become an important issue to appropriately assess the customers' interest in the offered products. This challenges IT systems, which should allow for easy management of data files imported from transfer agents. On the other hand, it should also allow for the presentation of data to determine which products are of the lowest and biggest interest to customers or rank dealers and regions according to selected criteria.
The Comarch Fund Registers solution allows for the presentation of data on transactions with participation units and fund shares, customers and distribution channels by interactive reports based on imported data from the transfer agent and additional information and classifications defined in the system.
Key features