Comarch CRM Campaign Management

Coordinating multi-client communications with the aid of marketing departments is a major challenge. The larger the organization the greater the quest. Chaotically generated promotional campaigns or news thereof often lead to the reverse effect than the one initially intended. Overfrequent communication with the customer or wrongly targeted actions cause marginalization of campaign importance and reduced efficiency.

Using multiple channels of contact in promotion to reach various groups of customers or in a different form, gives  tangible benefits, the key to success is to prepare an appropriate and consistent implementation of the strategy. Proceedings prepared in accordance with the strategy with regard to contact frequency and choosing the best communication channel, substantially increases campaign effectiveness and thus sales. Appropriately managing the target group of customers, through normal operation increases customer satisfaction and loyalty. Thanks to the Comarch Campaign Management tool, building a contact strategy and ensuring the implementation of a set of assumptions is both manageable and yielding.

Comarch CRM Campaign Management system includes:

• Budgeting (budgeting for the period in question, controlling the implementation of the budget)
• Planning (including developing initiatives, marketing campaigns, collecting initiatives, verifying initiatives, accepting initiatives)
• Preparing of target groups
• Testing the campaign (including the preparation of a representative sample, test campaigns and test results analysis, report generation)
• Preparing the campaign (including preparing scenarios for a campaign, building the statistical and dynamic profiles of target groups, using principles, templates and data from previous campaigns, managing the campaign budget, workflow allowing various units of the enterprise at a time)
• Implementing the campaign (including al. in accordance with the plan to run campaigns in different channels, the realization of a one-off campaign, cyclical, stable, initiating actions defining events, event-triggered - the possibility to stop and modify the campaign),
• Monitoring and reporting (including the direct control of the campaign and its results relating to performance in customer service is not involved in the campaign, building reports, gathering information on the campaigns and utilizing them to improve the efficiency of future campaigns, the mechanisms of modern visualization and reporting).

Supported contact channels

• Call center
• Email
• Sms
• Traditional mail
• Management of promotional items on the corporate portal

Download:

• Comarch CRM system - leaflet