Comarch

Industry

Wholesale

The Challenge

As any wholesale maven knows, success in the industry requires maintaining a close relationship with suppliers and customers and at the same time properly streamlining inventory levels and managing cash flows within the organization. Keeping all these plates spinning can leave a manager feeling like a sideshow juggler… and that’s just where the fun begins. When you add the unique challenges of the industry it may have some managers wishing they had chosen a career as an elephant trainer.

  • Sizes, Spoilage, & Storage, Oh My!

    Wholesale businesses need to keep track of many varying pieces of data for each item – sizes, colors, series numbers, expiration dates, etc. If this information is not managed properly, it can have a big impact on your bottom line. For example, food expiration dates and spoilage are a unique challenge for wholesale food distributors since they are particularly susceptible to losses related to spoilage. To complicate matters, some foods also need to be stored at varying temperature levels. With a high level of inventory, many items, and a frenzy of warehouse activity, minimizing losses can be an extremely difficult task. In addition, gathering all of the unique data and applying it to particular items and their corresponding warehouse locations can be a conundrum..
  • Managing Inventory Sprawl & Volume

    Wholesale distributors typically have large warehouses with high inventory levels. Tracking and managing these large levels of inventory, especially when there are hundreds or thousands of different items stored in multiple warehouses can be a real pain for managers and inventory personnel. In a warehouse that is not automated, additional time and costs are incurred when physical inventory accounts need to be made. Maintaining sufficient and optimum levels of each inventory item can be very challenging in order to meet customer demand. Too much inventory affects a company’s cash flow position, and is very costly. Warehouse space needs to be utilized at an optimal capacity in order to minimize these costs.
  • Calculating Cost of Goods Sold

    Sounds like a basic business concept, right? However, many wholesale distributors purchase in large quantities from their manufacturers and suppliers. Commonly these purchases are delivered by a third party shipping company, who may invoice separately for the shipment (or shipments) of these goods. International wholesale distributors may have customs fees, duty, or other additional fees that must also be associated with the inventory items. Linking all of these costs with their corresponding inventory items can be a major task in itself, especially if the timing of the invoicing is scattered. If the additional costs associated with acquiring inventory are not included in the value of the appropriate inventory items, the profit margins on product sales will be inflated. This will lead to poor management decisions and a misinterpretation of financial results.
  • Customer Satisfaction is King

    No business can survive without taking care of its customers. Wholesale distributors must maintain an open and available line of communication. Taking orders over the phone or fax lines may at times not suffice, especially during the busiest times of the day or year. It is also important for these companies to offer incentives and discounts to their most loyal customers as well as customers that have not conducted as much business as they had in the past, in order to retain and acquire more business.
  • Accounts Receivable and Collections

    Granting customers a line of credit can be advantageous for generating business but companies must be careful to monitor the accounts closely to minimize credit risk and losses on uncollectible accounts. If a company is not diligent in preventing this privilege from being abused by customers, the cash flow of the business could become insufficient, especially during a downturn in the U.S. economy.
  • Internal Organization

    Wholesale distributors typically have many departments, spread throughout the organization. Getting these departments to communicate effectively so that each department is adequately supplied with all necessary business information is a great challenge for many companies. Communicating with our colleagues and employees can be difficult enough when they are standing right in front of you, nonetheless when they are in another office, working in the warehouse, or in the field.