Wholesale
The Challenge
As any wholesale maven knows, success in the industry requires maintaining a close
relationship with suppliers and customers and at the same time properly streamlining
inventory levels and managing cash flows within the organization. Keeping all these
plates spinning can leave a manager feeling like a sideshow juggler… and that’s
just where the fun begins. When you add the unique challenges of the industry it
may have some managers wishing they had chosen a career as an elephant trainer.
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Sizes, Spoilage, & Storage, Oh My!
Wholesale businesses need to keep track of many varying pieces of data for each
item – sizes, colors, series numbers, expiration dates, etc. If this information
is not managed properly, it can have a big impact on your bottom line. For example,
food expiration dates and spoilage are a unique challenge for wholesale food distributors
since they are particularly susceptible to losses related to spoilage. To complicate
matters, some foods also need to be stored at varying temperature levels. With a
high level of inventory, many items, and a frenzy of warehouse activity, minimizing
losses can be an extremely difficult task. In addition, gathering all of the unique
data and applying it to particular items and their corresponding warehouse locations
can be a conundrum..
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Managing Inventory Sprawl & Volume
Wholesale distributors typically have large warehouses with high inventory levels.
Tracking and managing these large levels of inventory, especially when there are
hundreds or thousands of different items stored in multiple warehouses can be a
real pain for managers and inventory personnel. In a warehouse that is not automated,
additional time and costs are incurred when physical inventory accounts need to
be made. Maintaining sufficient and optimum levels of each inventory item can be
very challenging in order to meet customer demand. Too much inventory affects a
company’s cash flow position, and is very costly. Warehouse space needs to be utilized
at an optimal capacity in order to minimize these costs.
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Calculating Cost of Goods Sold
Sounds like a basic business concept, right? However, many wholesale distributors
purchase in large quantities from their manufacturers and suppliers. Commonly these
purchases are delivered by a third party shipping company, who may invoice separately
for the shipment (or shipments) of these goods. International wholesale distributors
may have customs fees, duty, or other additional fees that must also be associated
with the inventory items. Linking all of these costs with their corresponding inventory
items can be a major task in itself, especially if the timing of the invoicing is
scattered. If the additional costs associated with acquiring inventory are not included
in the value of the appropriate inventory items, the profit margins on product sales
will be inflated. This will lead to poor management decisions and a misinterpretation
of financial results.
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Customer Satisfaction is King
No business can survive without taking care of its customers. Wholesale distributors
must maintain an open and available line of communication. Taking orders over the
phone or fax lines may at times not suffice, especially during the busiest times
of the day or year. It is also important for these companies to offer incentives
and discounts to their most loyal customers as well as customers that have not conducted
as much business as they had in the past, in order to retain and acquire more business.
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Accounts Receivable and Collections
Granting customers a line of credit can be advantageous for generating business
but companies must be careful to monitor the accounts closely to minimize credit
risk and losses on uncollectible accounts. If a company is not diligent in preventing
this privilege from being abused by customers, the cash flow of the business could
become insufficient, especially during a downturn in the U.S. economy.
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Internal Organization
Wholesale distributors typically have many departments, spread throughout the organization.
Getting these departments to communicate effectively so that each department is
adequately supplied with all necessary business information is a great challenge
for many companies. Communicating with our colleagues and employees can be difficult
enough when they are standing right in front of you, nonetheless when they are in
another office, working in the warehouse, or in the field.
Comarch ALTUM Wholesales
Comarch ALTUM Day of Sale report | - With Comarch ALTUM users can enter multiple
features for each item entered into inventory. For example, you can enter
the expiration dates for all of the items in your warehouse, then generate reports
to show which items are approaching expiration, allowing you to determine which
goods need to be sold, prior to spoilage, minimizing the potential for loss. When
approaching expiration, you can then discount the goods to avoid having to discard
the items. For goods that require specific temperature levels, this information,
as well as any other information may be stored on the item card in Comarch ALTUM.
Wholesalers in the fashion industry can enter data on seasonal items and discount
those items as you move from winter items to your summer items. You can also generate
reports on item fields in order to identify which goods should be purchased as sales
trends change.
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Comarch ALTUM Business Intelligence | - Comarch ALTUM allows you to track multiple
warehouses and an unlimited number of products in the system. The system
will display quantity in stock, the quantity of items that have been ordered from
suppliers and the number of items that are being reserved for customers. Additionally,
internal warehouse movement documents allow you to monitor the movement of goods
between warehouses, so you can manage stock more efficiently. To optimize the level
of inventory held for each item, you can set up the items so that the users will
be reminded when a minimum volume is reached and it is time to order a certain product,
eliminating time wasted on checking inventory levels and helping to maintain sufficient
levels to meet customer demands.
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Comarch ALTUM Point-of-Sale interface | - With Comarch ALTUM you can associate multiple
invoices with the main invoice for your goods. Then these additional costs
will be added into the values of your inventory and you can freely define each type
of additional cost. If the goods are sold, automatic adjustments are also made to
the cost of goods sold, ensuring that all of your financial data is up-to-date and
accurate. You also have the freedom to set up Comarch ALTUM so that all of these
costs can be associated with an item without actually impacting acquisition costs
or the accounting. With Comarch ALTUM you will have access to detailed reports showing
actual profit margin on products, customers or even single transactions. These reports
may include associated additional costs, as well as, overhead costs showing how
much your company is actually earning. You can also view reports that display your
sales trends and the distribution of sales by product, customer or vendor.
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Comarch ALTUM CRM interface | - Comarch ALTUM gives you the tools you need to build
and maintain customer loyalty. A point system can be entered on
items so that your customers will earn a predefined number of points on each product
purchased. Also, discounts can be set for certain customers so that all invoices
to that customer will automatically apply their designated customer discount percentage.
You can also use Comarch ALTUM CRM to track all customers and leads and further
the effort to maintain and gain customer satisfaction and retention.
- Comarch ALTUM tracks all customer receivable accounts.
You can define credit limits in the system to prevent selling to
the customer if they have met or exceeded their limit. Accounts Receivable Aging
reports are available to Accounting and the Business Intelligence module will help
to drill down and perform an in-depth analysis of customer payment trends that may
be affecting the cash flow position of the business.
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Comarch ALTUM Mobile Solution | - Comarch ALTUM delivers a mobile solution that automates the sales order process as well as the acceptance of inventory into
the warehouse. Scanning barcodes on items with scanners eliminates the paper trail
by creating electronic documents, which are provided to all users of the system
as soon as these documents are confirmed by the employee with the scanner. In addition
to the paper trail and the timing of these orders and documents, the necessary communication
between your employee in the field and office personnel will be greatly reduced
because all documents will be recognized in the system as they are confirmed.
- Comarch ALTUM’s built-in system tools, integrated business
intelligence software and mobile data solutions can help you gain an edge over your
competition and may just make you glad you didn’t join the circus after all.
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Cost Reduction
Since the accounting process is almost entirely automated, you can cut out the extra
bookkeeping required with other accounting systems. In fact, you may even eliminate
the need for most of your bookkeeping activities once you set up the accounting
at the inception of the system and all transaction journal entries are automated.
Comarch ALTUM provides over 120 standard reports in addition to reports that can
be created by the user with the Business Intelligence tool. With these reports you
can further interpret your financial statement - calculating which products/services
make you the most profitable, which activities are generating the most costs, and
how you can save money by minimizing these costs.
Comarch ALTUM is fully integrated with scanners and mobile solutions. Employees
do not have to type items into the system for document generation but can automatically
scan it into the system. This provides you with real time inventory on stock, minimizes
human errors, and allows you to allocate resources more effectively.
Cash Flow
A combination of all of the available tools in Comarch ALTUM will reduce unnecessary
collection efforts and allow you to immediately hone in on troublesome customers.
The controls will help to minimize losses on customer accounts by bringing issues
to the attention of the business before the troublesome accounts escalate. With
a better inventory management system implemented, you can achieve and maintain optimum
levels of inventory, freeing up the cash necessary for other business operations
and growth.
Decide with Confidence
Given the proper data and interpretation of trends, making effective business decisions
will be much easier. Comarch ALTUM will arm you with reports to simplify decisions
such as whether or not to offer incentives or special offers to certain customers,
whether or not a certain good should be given a discount, or reducing the quantity
of a particular inventory item. You can make these decisions with the confidence
of supporting evidence provided in the reports available in Comarch ALTUM or the
Business Intelligence tools, which you can access and generate at any given time.
Internal Organization
Comarch ALTUM will help you streamline communication within your company. Since
all departments will be working on the same database, they will have up-to-date
information providing a more efficient organization overall and eliminating all
those unnecessary conversations to update each business unit. The use of scanners
with the mobile solution will help you transform your company into a more efficient
organization, eliminating the use of manually generated orders while keeping all
business units updated on all transactions. With increased effectiveness your company
can devote more time to impressing your customers, who will notice an upgrade from
the previous way of conducting business.
Each user has access to business scorecards. They allow employees to see what their
forecasted goals are and where they stand in accomplishing these goals. Empower
and motivate your employees by allowing them to see the impact they have on the
business!
Impress Those who Matter Most
Using CRM, Loyalty Program and Business Intelligence will make it easy to analyze
the trends of each individual customer to determine whether or not their buying
patterns have changed for the better or for the worse. You can then supercharge
your sales strategy to highlight well performing items or to nurture your most valued
customer accounts. Having easy access to these trends can contribute to the long-term
success of your business.
Comarch ALTUM is a complete solution that enables support for all business processes:
purchasing, sales, finance, accounting, and warehouse management. Additionally,
Comarch ALTUM provides you with advanced tools to improve your business. Every user
has access to Business Intelligence and Business Scorecards. All of these functionalities
combined with automated workflows will lower your costs, make documents and communications
more streamlined, and allow you to better serve your customers. From Comarch, you
can expect the best quality support from a single supplier.