Marketing activity management

Features
Benefits

Campaign planning and execution

Marketing activities are aimed at spreading information and therefore obtaining the highest possible number of potential customers. Most activities of this type are conducted by a marketing campaign or other similar activities. Comarch ALTUM CRM provides you with a framework for handling all the details involved in your campaigns.
You can specify time frames, assign budgets, and set exact goals in both qualitative and quantitative terms for campaigns and their stages. You can also define elements such as: campaign type, customers, potential customers, campaign stages, progress status, and campaign costs and income. To optimize campaign execution, you can assign tasks and events to employees. The campaign stages may be broken down into single tasks, which can also be assigned independently and outside of a campaign.

Campaign management

The system supports you in managing marketing campaigns. All of the tasks are collected in the employee’s calendar and the system gives advance notice if tasks have to be performed and coordinates them with the associated events. In addition, you will have tools to control the timeliness of the campaigns, to check whether your budget is on-track, and to assess how close you are to achieving your goals, which is the acquisition of leads.