Loyalty solutions

Conduct Loyalty Programs

Comarch ALTUM delivers all you need to operate a reward or discount based loyalty program through the collection of points. Define the amount of points a customer receives for a certain purchase and what kind of rewards or discounts he gets for the points collected. All loyalty programs can be defined directly in Comarch ALTUM and distributed to the mobile sales and e-commerce solutions as well as all your retail stores within your sales network.

Keeping track of a customer’s loyalty status

On each installation of Comarch ALTUM, it is possible to track the amount of points collected for each customer in order to e.g. inform him about the current number of points or about special offers available for him whenever he visits one of your shops. This is a good service for your customers as well as an important source of information for your sales staff – loyal customers like being recognized and treated specially.

Analyze customer behavior

By introducing a loyalty program you can start collecting data regarding your customers’ behavior such as what they buy and where they buy it. All this data can be analyzed using the Business Intelligence tools of Comarch ALTUM, turning data into precious information helping you to plan campaigns or make decisions about your product portfolio.

Complementary sales channels

Logistics

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Know your customers

The better you know your customers, the more precisely you can target them with promotions and customized offers. Each time your customer uses his loyalty card to collect points you learn a bit more about him. How frequently does he go shopping? Which of my shops is he frequenting? How much money does he usually spend? What products does he buy? All these questions will be easy to answer once you introduce a loyalty program supported by Comarch ALTUM.

Keep your customers loyal

Not only does Comarch ALTUM help you better understand the needs of your customers through a large number of different analyses, but also supports you in conducting loyalty programs. Point Collecting programs are one of the most efficient methods to keep your customers buying from you. These programs can be comprehensively managed in Comarch ALTUM – from the collection of points to verifying the number of customer points, all the way up to the trade-in of points for an award or special discount.

Complementary sales channels

Logistics

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