Forecasting and data mining

Data mining, the extraction of hidden information from large databases, is a powerful technology with great potential to help you concentrate on the most important information stored in the databases. It searches databases for hidden patterns, finding predictive information that managers may miss because it lies outside their expectations.

Comarch ALTUM offers you Data Mining analysis as one of the tools available in Business Process Management solutions. Thanks to the processing of vast amounts of data and the use of advanced algorithms from various disciplines such as statistics, artificial intelligence, etc., the Comarch ALTUM data mining engine is able to carry out analyses such as:

• Shopping Cart – an analysis that allows identifying sets of products, which mostly sell together in one transaction.  The aim of this analysis is to find natural patterns of customer behavior by analyzing correlations in product sales. Additionally, the system allows for filtering by the strengths of these patterns. Identified patterns of behavior may subsequently be used to develop promotional campaigns, organize shelves in stores, or develop a directory of products offered.

• Sales Forecast - this enables predicting the sales volume and margin to be obtained in the future, based on data from the past. Forecasting can be short term, midterm or long term, helping you understand market trends. In particular this allows you to optimize inventory, deliveries and other resources in the enterprise.

Business scorecards

Technology

Back (Business Intelligence)

Better understand your customers’ preferences

Data mining is a tool that helps you discover correlations and dependencies in your data. In Comarch ALTUM it helps you discover patterns in your customers’ behavior. By showing dependences between the popularity of products and the area customers live in or what products are mostly bought with other products and even allowing you to filter by the strengths of these dependencies, this tool gives you a clear understanding about one of the most complex components of business – your customers’ preferences.

The tool provides invaluable support both for planning large marketing campaigns (i.e. advertisements using regional media), as well as in everyday promotional activities, with the simple aim of attracting customers into the store. You can also use the tool to arrange item displays in your shops, position products in web stores and plan product recommendations in order to introduce new products based on items the customer is interested in. All these activities contribute to increased sales revenue in your stores.

Plan long-term sales strategy

The data mining engine in Comarch ALTUM helps you predict future sales levels through various in-depth data analyses. As a result, you have a powerful tool at hand that helps you tailor your resources by preparing your sales force, optimizing stock levels and effectively planning sales orders. This allows you to both increase revenues in the future and optimize costs (i.e. storage costs), as well as reduce the effects of missed business decisions. Moreover, a forecast of sales volume and sales profit is one of the main factors that enable the planning of a long-term business strategy.

Business scorecards

Technology

Back (Business Intelligence)