Power of Social Networks
In times of a global revolution of social media like Facebook, Twitter, any opinion on the web has its own value. The possibility of an exchange of views on social network sites are already using more than two billion people in the world (which is more than 70% of all Internet users) and this number is still increasing.
In Poland, social networks like Facebook, used by over 20 million active users and nearly 14 million mobile devices.
Every minute on Facebook there are more than 700 000 new status and a half million comments. A large share of comments are entries related to the brands, products, companies, which is why it is such a valuable source of knowledge and understanding of the customer.