CRM & Marketing
Running a customer centric organization has always been a challenge. Providing seamless customer experience on multiple touch points, gathering and managing viable information, forecasting behavior, proactive bidirectional communication –just to list a few of the processes that need orchestration to fulfill the Customer Experience promise.
Comarch's CRM&Marketing solutions are a set of business oriented CRM and EMM applications designed to operate in specific parallel markets - retail, airlines, banking and telecommunications, and supply the toolset to facilitate customer oriented management while providing complete control of business processes, budgets and ROMI at the same time.
The designed CRM solution for financial institutions puts particular emphasis on the specificities of large, distributed organizations, and support processes related to the sale of bank or insurance products.
Comarch CRM & Marketing portfolio presented below.